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African cocoa giants come together on sales strategy

15 Jun, 2018 - 00:06 0 Views
African cocoa giants come together on sales strategy by Chocolate.org

eBusiness Weekly

Côte d’Ivoire and Ghana, which together supply about 60 percent of the world’s cocoa, will start co-ordinating their sales of the beans as part of efforts to exert more influence on the market.

The West African neighbours want to harmonise their marketing systems and officials from each country will visit the other to exchange information, Joseph Boahen Aidoo, chief executive officer of Ghana’s cocoa regulator, told reporters in Abidjan, Côte d’Ivoire’s commercial capital on Wednesday.

“So once we’re able to harmonise, then the two countries can decide when to go to the market,” Aidoo said.

“Once that decision is taken and what amount or volumes of cocoa that can go to the market, then we can regulate.”

The countries will also work on setting a “decent” floor price for their farmers and will announce the rate at the same time before each harvest from next season, they said in a statement.

Côte d’Ivoire and Ghana have been discussing plans for co-operation to strengthen the West African cocoa sector and exert more influence over global prices, which plunged in the previous two years after harvests were bigger-than-expected, hurting both economies. Côte d’Ivoire, the biggest grower, was forced to cut the price for its estimated 800 000 farmers by more than a third last year.

The announcement with details of the co-operation plans is unlikely to have much impact on cocoa
prices for now, said Carlos Mera,
an analyst at Rabobank International.
“There were talks already and the countries were already announcing price changes at more or less the same time,” he
said.

The two nations agreed to expand and speed up efforts to protect forests, Mariam Coulibaly Dagnogo, a spokeswoman for Ivorian industry regulator Le Conseil du Cafe-Cacao, told
reporters as she read out the statement issued after two days of meetings in Abidjan.
That could have implications for cocoa output as growers in Côte d’Ivoire have significantly expanded illegal plantations in protected forest areas in recent years.

Ghana will also start pulling up as much as 400 000 hectares of cocoa farms infected by the swollen shoot disease, Aidoo said.

The two countries will make sure that programs initiated by private companies to boost production are in line with their joint strategies, Dagnogo said. Earlier this year, Côte d’Ivoire suspended existing programmes aimed at improving farmers’ productivity.
Cocoa for September delivery dropped 2,2 percent on ICE Futures US in New York on Wednesday, to $2,391 a tonne. Prices are up 26 percent this year. — Bloomberg.

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