Analysis
1 year ago | April 21, 2023
The road between conceptualisation, reaching targets
Many Government support programmes and business strategies often fail on the road between conceptualisation and reaching ...
Cryptocurrency a digital era edge
Dr Keen Mhlanga The digital revolution, which is currently at its apex, is a transition from analogue and electrical ...
Dare to be different
Arthur Marara There are three things that determine your value if you are an employee; First: The type of job you do ...
The roles of patriotic pricing and people management
Dr Charles Dahwa Episode 1: Patriotic entrepreneurship: The key for economic development. Part 4: In my previous ...
Zim’s image and reputation: A historical perspective
Dr Msekiwa Clinton Tapera Zimbabwe was the Jewel of Africa with the attainment of Independence in 1980 as it was a ...
1 year ago | April 14, 2023
Deal with overthinking
Arthur Marara Habit #4. Overthinking Once there was a boy in a village who was troubled by the habit of not being able ...
Mainstreaming Sustainable Development Goals into business models
Sustainable Development Goals (SDGs) are a successor to the Millennium Development Goals running from 2016 to 2030. ...
HBO Max Drops HBO: Streaming Service Rebrands as Max
Leslie Mupeti HBO Max, the popular streaming service, has recently announced that it will undergo a rebranding effort. ...
Foreign Direct Investment is key
Dr Keen Mhlanga A huge population around the globe has made the question; “What should l do with money?’ Often business ...
Key points when engaging a lawyer
Corporate Legal Matters with Arthur Marara “Lawyers are liars!” This statement sounds familiar right? This has become ...
1 year ago | April 7, 2023
Six habits holding you down
This is Part 3 of Six habits holding you down Arthur Marara Habit #3. The Path of least resistance A number of people ...
Sustainability in branding: Communicating efforts to build a ...
Leslie Mupeti As consumers become more conscious of their impact on the planet, sustainability has become a key ...
Shaping Zimbabwe’s brand image, reputation
Dr Clinton Musekiwa Tapera Traditionally, branding has been a preserve of products and services. It has been an activity ...
Economic Partnership Agreements — Why should you care?
Note from ZNCC Trading with the European Union has been enhanced following the ratification of European Union — Eastern ...
Why do you need a lawyer?
Arthur Marara “Don’t talk to me, talk to my lawyer.” This statement sounds familiar right? This is one of the statements ...
1 year ago | March 31, 2023
Pepsi rebrands
Leslie Mupeti Pepsi, one of the world’s most recognisable brands, has undergone a significant rebranding for 2023. The ...
Zimbabwe’s brand equity: Knowledge, trust and loyalty
Dr Musekiwa Clinton Tapera Destination brand knowledge comprises brand awareness, brand image and brand commitment all ...
Six habits holding you down
Arthur Marara Recall Elisha Gray? If you study a little bit of history relating to communications, you will realise that ...
1 year ago | March 24, 2023
The discipline of cybersecurity
Dr Linda Omar The Zimbabwe social media scene, or “Zwitter” in street lingo, was aflame a few of months ago following ...
Six habits holding you down
Arthur Marara Remember Aristotle! “We are what we repeatedly do, excellence then is not an act but a habit.” These are ...
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