Analysis
1 year ago | January 13, 2023
How to develop customer focus
Arthur Marara Do you really want to succeed in your business? The answer is very simple, focus on what the customer ...
Critical drivers of effective brand positioning strategy for Zim
Dr Musekiwa Clinton Tapera A brand position from a consumer perspective refers to a competitive assessment by the ...
Tika Shoes boss, Hashmook Naran, fulfils father’s dream
Michael Tome Generally, about 70 percent of family businesses do not survive into the next generation, statistics show. ...
Which marketing metrics are you tracking in 2023?
Leslie Mupeti Most small businesses don’t track any form of metrics. If they do track the only metrics they track are ...
2023 platinum output projected at 508 000 oz
Tapiwanashe Mangwiro Zimbabwe platinum production is poised to hit 502 000 ounces (oz) in 2023, said the World Platinum ...
1 year ago | January 6, 2023
Why do Africans seem unable or unwilling to industrialise?
Part Two. Clifford Shambare We ended Part One of this article by pointing out that the Industrial Revolution had the ...
Start your 2023 effectively
Arthur Marara Wow! How time flies, some 366 days ago we were in 2022, and now we are in 2023. Let me start by ...
Research methodology, types and importance
Dr Linda Haj Omar When developing a research methodology, it can either be Observational, Experimental, Simulation or ...
Zim’s competitiveness anchored in tourism . . . a pillar of ...
Dr Musekiwa Clinton Tapera Tourism is one of the pillars of nation branding. There is a positive correlation between ...
High interest rates, power outages dent investment environment ...
Michael Tome ANALYSTS have bemoaned high-cost business operating environment obtaining in the country saying it is a ...
Policy missteps, inconsistencies remain a challenge, observers
Nelson Gahadza and Theresa Mhazo Economic experts have said whilst government intervention on the economy has been ...
1 year ago | December 30, 2022
Marketing strategies for the New Year
Leslie Mupeti The year 2023 is here. There’s a lot to look forward to in the New Year. It’s an opportunity for brands to ...
Why Africans seem unable or unwilling to industrialise?
Clifford Shambare Before we go further with this discourse, let us clarify a number of aspects of the matter. First of ...
Zim should champion nation branding
Dr Musekiwa Clinton Tapera Zimbabwe is richly endowed with diverse natural and man-made tourism resources and since the ...
How to prepare, research
Dr Linda Haj Omar Research by definition is a process of systematic inquiry that entails the collection of data; ...
Patriotic entrepreneurship key to development
By Dr Charles Dahwa In my previous article (Part 1), I introduced the concepts of entrepreneurship and intrapreneurship ...
Set strong, compelling goals for 2023
Arthur Marara Part I PEAK PERFORMANCE has been spoken and written about several times, but very few people answer the ...
1 year ago | December 23, 2022
The criticality of innovation for economic progress
Clifford Shambare Oftentimes we confuse innovation with invention. But even though the two are closely related in that ...
Set strong, compelling goals for 2023
Arthur Marara Part I PEAK PERFORMANCE has been spoken and written about several times, but very few people answer the ...
Elevate your Christmas marketing strategy this holiday season
Leslie Mupeti Christmas is usually a time for giving and receiving gifts, as well as spending quality time with family ...
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