Analysis
2 years ago | April 22, 2022
Behind Hotplate Grill’s genius brand strategy
Leslie Mupeti Hotplate Grillhouse is one of the fastest growing food outlets in Zimbabwe. The restaurant chain has ...
Ten laws for customer service
Arthur Marara The deliberate emphasis on the customer speaks to the importance of this particular person to the ...
2 years ago | April 15, 2022
Change is inevitable
The world we live in is constantly revolving and it affects our daily lives. Evolving brings about reinforcements into ...
Can brands rise and fall?
Brand management It’s easy for entrepreneurs to think that establishing and building a brand is all they need to do for ...
Wisdom for the Holidays!
This Friday, many companies will be closed to facilitate their employees going on Holiday. There are some few which will ...
2 years ago | April 8, 2022
Building brand equity using Keller’s model
Leslie Mupeti Professor of Marketing Kevin Lane Keller is a leader in the world of marketing and branding. Keller’s ...
Five key ingredients for economic recovery in Africa
By Malado Kaba If Africa is to effectively recover from the pandemic-induced economic downturn, it must use these ...
2 years ago | April 1, 2022
Brands critical in capturing market share
Leslie Mupeti In an increasingly competitive market place, brands are now more than ever presented with the challenge of ...
#Law 2: Develop customer focus
Arthur Marara You need to invest resources in training your team on the importance of customers in the business. These ...
Importance of human resources management
Dr Keen Mhlanga When businesses, companies and organisations are formed, they operate as legal entities in the form of ...
2 years ago | March 25, 2022
Why family businesses fail
South Africa has a lot of successful family businesses. There are, however, a few factors to consider when thinking ...
Personal income tax has untapped potential in poorer countries
Many governments aiming to achieve a durable economic recovery from the pandemic must raise significant amounts of ...
To get noticed, brands have to think outside the box
Leslie Mupeti In modern day markets, grabbing the audience’s attention has become incredibly difficult. There’s a lot of ...
2 years ago | March 18, 2022
Brands and cancel culture
Goya Foods, a Hispanic owned food company faced backlash after its CEO said Mr Trump’s leadership was a blessing. The ...
Seven laws for business growth
Arthur Marara Part 1 The desire for every serious business leader is to see the business grow. Growth is not accidental, ...
2 years ago | March 11, 2022
How to build effective teams
Arthur Marara What is the secret to effective teams? This is the question that businesses seek to answer every time they ...
Value of having a board of directors
Dr Keen Mhlanga A company is a separate legal entity from its members who constitute it. It can hold, purchase and sell ...
2 years ago | March 4, 2022
Shining light on debt
For economic recovery and crisis prevention, hidden liabilities and their terms must be revealed As the COVID-19 crisis ...
Local musicians need to double down on branding
Leslie Mupeti “I’m not a businessman. I’m a business, man.” This is a Jay Z line from the song “Diamonds” from Sierra ...
Build yourself confidence
Arthur Marara A story is told about a young Thomas Edison who came home one day with a paper for his mother. He told ...
© 2024 eBusiness Weekly | Disclaimer | Copyright
