HARARE – The Chinese government has sent a delegation to record a documentary based on all major tourist sites in the country aimed at marketing brand-Zimbabwe at China-Africa Business forum to be held in September this year.
The video will be played at the forum, several multimedia and social media platforms.
In April this year Zimbabwe and Chinese firm, Touchroad International Holdings Group signed a Memorandum of Understanding (MoU).
The deal worth $1,2 billion is expected to unlock investments in the Zimbabwean tourism and hospitality industry and contribute meaningfully towards national economic revival, growth and development
Tourism and Hospitality Industry Minister Priscah Mupfumira told the media that the visit was a follow up to engagements made during the state visit by a high powered delegation that was led by President-elect Emmerson Mnangagwa this year.
“As a follow up to the MOU, Touchroad International brought a business delegation to Zimbabwe which expressed interest in tourism development in Victoria falls and elsewhere in the country,” she said.
“Furthermore during the ZIM-CHINA business forum, the China delegation led by the politburo member of the China People’s Party of Huangzhou Province offered to bring experts to shoot a video to promote Zimbabwe in China.”
The Zimbabwe government is implementing an aggressive marketing strategy aimed at boosting the tourism industry while at the same time aiming to unlock investment opportunities in the sector.
Mupfumira said the country was endowed with a lot of natural resources and tourist sites which, if properly marketed, would grow the tourism sector within the country.
“These products, if strategically developed, competitively packaged and aggressively marketed, will increase the length of stay, product portfolio and encourage geographical spread of tourism within the country,” said Mupfumira. – New Ziana