eBusiness Weekly
Airline first to introduce VR technology to let flyers check out seats, plane even before boarding the aircraft. Now, imagine actually seeing your seat and the interiors of the plane.
Emirates has taken things to another level. The airline has just introduced three-dimensional (3D) seat models on its portal, allowing passengers to check out in advance the plane they have booked — before even boarding the aircraft.
Using the virtual reality (VR) technology, flyers can simply go to the airline’s website on their desktop or mobile phone and visualise the interior of the Emirates A380 and the Emirates Boeing 777.
It will be an immersive experience, as customers can virtually enter the plane and scrutinise the interiors.
And since the new feature
offers 3D-360 degree views of the cabins, the passenger will have a clearer idea if the selected seat is a good fit for their needs.
Passengers can navigate through the economy, business and first class sections and also virtually check out the facilities on Emirates’ iconic double-decker aircraft, such as the on-board lounge and shower spa.
For a more realistic experience, users can opt to explore the different parts of the plane and choose their seats completely hands-free by using any VR headset.
“As we continually invest to provide our customers with an unmatched travel experie on board and on the ground, we also work very hard to give our customers a world-class digital experience,” said Alex Knigge, Emirates’ senior vice president, corporate communications, marketing and brand (digital).
“We are pleased to be the world’s first airline to introduce this cutting-edge web VR technology, which offers
our customers an immersive opportunity to learn more about the Emirates experience before they step on board.”
Customers accessing emirates.com via their mobile devices or the Emirates app for iOS and Android will also be able to explore their seats before checking in online with the 3D seat
map.
The tool allows customers to navigate from one seat to another, and even allows would-be customers to book their preferred seats from within the 3D environment. — Gulf News.
