eBusiness Weekly
BH24 Reporter
HARARE – Econet Media’s pan-African subscription television service provider Kwesé has acquired a significant stake in iflix.
iflix is one of the world’s leading entertainment service for emerging markets.
Kwesé has announced that it has acquired a significant stake in iflix Africa, which will now form part of its diverse broadcast offering, as the core vehicle to deliver seamless mobile experiences to millions of viewers in Africa.
With operations in Nigeria, Kenya, Ghana and South Africa, iflix offers users the region’s most extensive collection of highly acclaimed local African and international series and movies, including first-to-market exclusive programming.
Said Econet Group founder and executive chairman, Strive Masiyiwa remarked:
“We are thrilled to deepen our operating partnership with iflix to lead the transformation of media in Africa. Our companies share a mutual passion for innovation, along with a deep understanding of the culture and evolution of digital businesses.
“Mobility in content consumption has grown exponentially in Africa and by partnering with iflix Africa we are ensuring that we are not only taking part in the evolution, but are leading the movement.”
The partnership between iflix and Kwesé is expected to ensure the delivery of relevant and compelling content on the best possible platforms.
iflix Group co-founder and CEO Mark Britt said of the development:
“The strengthening of our relationship with Econet Group is a huge milestone for iflix. Following the initial phase of building our business in Africa, we have seen tremendous growth across our operating markets, far exceeding our expectations. Econet’s deep experience and success in media and telecoms, will be a huge advantage and enable us to continue to grow rapidly.”
Kwesé is currently available in 13 countries with its ground-breaking pay-as-you-watch Pay-TV service, and has built the largest pan-African free-to-air broadcast network showcasing Kwesé Free Sport in over 25 countries.
The operating partnership will see iflix drive Kwesé’s go-to-market mobile delivery in each of its territories.
