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Seed Co: All weather ‘sports’ friend

22 Jun, 2018 - 00:06 0 Views

eBusiness Weekly

Chipo Sabeta
Seed Co has over the years invested greatly in various sporting disciplines from school level to national teams and individual athletes in Zimbabwe. The giant seed producer’s names has become synonymous with Zimbabwean sports like rugby, tennis, athletics, golf and crickets.

On Monday, top-ranked Zimbabwean tennis player Takanyi Garanganga’s purse was boosted with $5 000 ahead of his upcoming international tournaments.

Head of public relations and communications, Marjorie Mutemererwa, said the gesture was a token of appreciation for the Zimbabwe Davis Cup team player’s efforts in flying the country’s flag high and a serving as perfect example to young Zimbabweans.

“Our agenda is governed by the understanding that this is instrumental towards economic development. We have made great efforts to ensure that we facilitate education, sports and culture in Zimbabwe.

“Takanyi Garanganga is testament to the capacity and brilliance that can be found in Zimbabwean children. Given the opportunity and right exposure our children have the capability to scale to greater heights.”

Seed Co has sponsored even upcoming athletes from disadvantaged families and communities for them to realize their dreams.

“Seed Co has decided to focus on sports amongst many other initiatives because sports boosts values that any socially- responsible society is striving for,” she said.

The 27-year-old tennis player, who has been relying on his family for support throughout his career, is the winner of the just-ended International Tennis Federation Old Mutual Series at Harare Sports Club last week.

The company is the current partner of the Zimbabwe’s Sables who are seeking to end a 27-year jinx to qualify for the 2019 World Cup in Japan.

The Peter De Villiers’ men will continue with their bid for a top place following 23-all draw against Morocco last weekend at home.

Earlier this year, the seed manufacturing company extended a $20 000 sponsorship package to the Zimbabwe Under-20 rugby side, to assist with its preparations for the Junior World Rugby Trophy qualification campaign.

In April Seed Co donated kits to Hartmann House School Under 14 and St Georges’ High School Under 16 rugby teams ahead of the Northlands Winter Festival in Durban South Africa.

During the same month, Seed Co donated a kit, shoes, tracksuits, traveling bags, vests and school uniforms to upcoming 10 000 m athlete Norest Mashongera from Zaranyika Secondary School in Murewa to help him pursue his dream.

The 16-year-old is the winner of the 10 000m event at the Nash inter-provincial finals in Bulawayo.

According to Mutemererwa the group’s sponsorship of sport is a vehicle through which it can achieve a multiplicity of goals.

“Seed Co takes its own corporate social responsibility very seriously and considers contributing to our sport as a logical step. We have been in the game and will always be there to support them,” she said.

Despite the economic challenges facing the country, Mutemererwa emphasised the importance of developing sport at such a young age.

She said education, sport and culture play a pivotal role in economic development.
“It is all about developing sports, we sponsored the Under 20 and we did their kit and in terms of developing sports, we are now looking at schools. It is important as a corporate to step in where assistance is needed and we can help where we can,” she said. We have been involved with schools like Hartman House, St Georges, Peterhouse among others.

“As Seed Co, we felt we had to be part of these exciting times in Zimbabwean rugby. Sport brings us together and when you take a seed from Seed Co, you’re guaranteed of a bumper harvest. We are proud to be associated with a seed of courage and hope, remembering always that everything starts with seed,” she said.

She believes that sport builds confidence and gives children an opportunity to show their skills and gain greater self-awareness.

“Most children have too much screen time and not enough hands — on activity. Sport commits [children] to regular exercise, which helps boost immunity and contributes to overall physical health,” she said.

“It is about encouraging each other, it’s about ensuring that the next generation as we restore the legacy, the next generation is also fully restored because something must have also gotten lost somewhere along the line.”

She said Seed Co had decided to focus on sport, among many other initiatives, as it boosted values that any socially-responsible society was striving for.

Besides Seed Co brand awareness that’s comes with such donation, said Mutemererwa, said sports sponsorship it is part of their corporate social responsibility.

“Seed Co has been very active on the CSR front. CSR is an integral part of our company and many disadvantaged across the country have benefitted from our policies and will continue to benefit.

“Seed Co is also actively involved in various CSR projects because community sustenance is important to us. Our projects are based on merit and need,” Mutemererwa added.

Some of them include feeding programmes focusing on various children’s homes and hospitals.

They are also into education programmes focusing on education, with over 20 students being beneficiaries from primary to Tertiary levels.

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